There are several explanations that could apply:
• Only certain key fobs — your vehicle fobs associated with Drivers 1 and 2 — will turn the projection on. Your fob may not be able to illuminate the logo projection
• The battery may be in a cool-down period to preserve its charge. This happens when the logo projection has been turned on five times in 5 to 10 minutes. It will illuminate again after an hour
• If the logo projection is still not showing, ensure the underside of the vehicle is clean and clear of debris
• If you approach the liftgate and stay there for several minutes, the projection will not turn on the next time the liftgate is used
• If the vehicle hasn’t been used in 10 consecutive days, the logo projection will not turn on
In any of the above scenarios, your liftgate will still open with a kick.